Breast augmentationSerbia6 min read
Zorana Jovanović (Zorannah) on her breast implants: what she said
Zorana Jovanović, known online as Zorannah and one of the longest-running fashion bloggers in the Balkans, confirmed to her followers that she had gotten breast implants after a new photo drew attention to the change. The outlet Express.ba reported her explanation in full. Below is exactly what she said, where it was published, and what breast augmentation with a small implant size involves today.
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The main points in 30 seconds
- Zorannah confirmed on Instagram that she has breast implants, no exact year given.
- She chose the smallest size, saying it was about not wearing a bra, not looking bigger.
- She named no clinic, surgeon or implant volume — none is guessed here.
- Breast augmentation at City Medical Centre costs a fixed $4,700, consultation included.
Key facts about the procedure
- Back to work7–14 days
- Stay in clinic1 day
- AnaesthesiaGeneral
- Fixed price$4,700
For everyone asking - yes, the answer is yes. My breasts are still relatively small, I put in the smallest possible size for my body. The reason was simple: I never wear a bra, and gravity did its thing. To keep not wearing one, I had to do this.
What did Zorana Jovanović say about her breast implants?
According to Express.ba, fashion blogger Zorana Jovanović — known by her blog name Zorannah — posted a photo on Instagram that made her followers notice her chest looked fuller than before. When they asked directly whether she had gotten implants, she answered without hesitation: “Za sve koji se pitate – odgovor je da.” (“For everyone asking — the answer is yes.”)
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WhatsAppShe then explained her reasoning, after fans pointed out that she had previously said she liked having small breasts: “Moje grudi su i dalje relativno male. Stavila sam najmanje moguće za moje tijelo, a razlog je bio jednostavan. Ja ne nosim brushalter nikada i gravitacija je odradila svoje. Da bih nastavila da ga ne nosim morala sam da uradim ovo.” (“My breasts are still relatively small. I chose the smallest possible size for my body, and the reason was simple: I never wear a bra, and gravity did its work. To keep not wearing one, I had to do this.”)
That is the whole of her public explanation. Jovanović did not give a year, a clinic, a surgeon or the exact implant volume, so this article does not guess at any of that. Where the sections below describe methods and timelines, they describe breast augmentation in general, not her personal treatment.
Why her explanation matters
Most public confirmations of breast augmentation stop at a simple “yes”. Zorannah went further and explained a motivation that has nothing to do with chasing a dramatically different look: she deliberately chose the smallest size that still solved a practical, everyday problem she had lived with for years.
More on this topic: Breast augmentation and mammoplasty with a natural result, Breast Reduction, Breast Augmentation with Implants, Breast Augmentation in Dubai, Breast Implants in Calgary.
That is a useful contrast to the idea that implants are only ever about going bigger.
This article does not comment on her appearance or guess at numbers she never gave. It uses her statement only as a starting point to explain, in general terms, how implant size is chosen, what the procedure involves, and what recovery looks like — information relevant whether someone wants a subtle change, like she described, or a larger one.

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Prices, the clinic and a free online consultation for each city:
How breast augmentation is done today
Breast augmentation is performed under general anaesthesia, with one night in hospital in most clinics. The implant is inserted through one of a few standard incisions, and size and profile are chosen together with the surgeon based on existing tissue, skin elasticity and the look a person wants — the same kind of consideration Zorannah described when she said she picked the smallest option for her own body.
Where the cut is made
- Inframammary incision
- In the fold under the breast
- Periareolar incision
- Around the edge of the areola
Scar visibility
- Inframammary incision
- Hidden in the natural crease
- Periareolar incision
- Blends with the areola edge
Common with
- Inframammary incision
- Most implant sizes, easier access
- Periareolar incision
- Smaller to mid-size implants
Typical early sensation
- Inframammary incision
- Standard
- Periareolar incision
- Slightly more nipple-area sensitivity
Implants themselves can be round or anatomical, with a smooth or textured shell, filled with silicone gel or saline; a smaller, more conservative size — like the one Zorannah described choosing — is as valid a goal as a larger one. The final decision is made at a consultation, not copied from someone else’s photo.
Who considers it, and how to prepare
People come to breast augmentation for different reasons: a chest that feels disproportionately small, visible asymmetry, or a change in shape and firmness over time — including, as Zorannah put it, the simple effect of gravity on breasts that are rarely supported by a bra. None of these reasons is more or less valid than another; they just lead to different implant sizes and placements.
Before surgery, clinics typically run blood tests, a coagulation panel, infection screening, an ECG, a chest X-ray and a breast ultrasound. Aspirin-type medication, steroids and hormonal drugs, including the contraceptive pill, are usually stopped at least a month beforehand on a doctor’s advice. After childbirth, surgeons generally recommend waiting at least 6–12 months, and longer after breastfeeding ends.
What recovery looks like
Discomfort is usually moderate for the first one to three days and much lighter by day five to seven. Most people return to non-physical work after 7–14 days and start walking normally within one to two weeks. Around three weeks, visible swelling fades, early scars form, and lifting over 3 kg or raising the arms above shoulder height is still best avoided.
By about one month the breasts settle into a more natural shape and softness. Fitness, swimming and pool use usually resume after 4–6 weeks alongside a compression garment worn over that period, and strength training is generally left until the three-month mark. Full recovery is counted at three to six months, scars keep fading for six to twelve months, and sensitivity most often returns within three to twelve months. Implants typically last around 10–15 years before most surgeons recommend reviewing them.

How recovery after breast augmentation usually goes
- Day of surgeryGeneral anaesthesia, one night in hospital.
- Days 1–3Moderate discomfort, easing noticeably by day 5–7.
- 7–14 daysReturn to non-physical work; normal walking resumes.
- 3 weeksSwelling fades and scars form; no lifting over 3 kg yet.
- 4–6 weeksFitness and swimming resume; compression garment worn.
- 3 monthsStrength training allowed; discomfort fully gone.
- 3–6 monthsFull recovery; scars keep fading for up to a year.
Breast augmentation at City Medical Centre
City Medical Centre performs breast augmentation for patients travelling from abroad at a fixed price of $4,700, covering anaesthesia, the one-day hospital stay and a year of follow-up with the plastic surgeon.
The first consultation is free and can be done online: the surgeon reviews photos and medical history, discusses implant size, shape and incision placement — whether someone wants a subtle result like Zorannah described or a more noticeable one — and confirms the final price, fixed in the contract. A personal coordinator stays in touch from the first message through to recovery. More details are on the breast augmentation page.
To be clear: City Medical Centre has no connection with Zorana Jovanović (Zorannah) or her treatment. Her Instagram confirmation is simply a well-known, public example of someone explaining her own reasons for choosing a small implant size.
Frequently asked questions
When did Zorana Jovanović (Zorannah) get breast implants?
She confirmed it on Instagram after a photo drew attention to the change, but the report by Express.ba does not give an exact year, so this article does not state one.
Why did Zorannah choose a small implant size?
She explained that she never wears a bra, and that gravity had changed the shape of her natural breasts over time; implants, in the smallest size she felt suited her body, let her keep going without a bra.
Did Zorannah say which clinic or surgeon performed her surgery?
No. Her public statement does not mention a clinic, surgeon or exact implant volume, so none of that is covered here.
How much does breast augmentation cost at City Medical Centre?
It is a fixed price of $4,700, including anaesthesia, the one-day hospital stay and a year of follow-up. The price is confirmed after a free consultation and fixed in the contract.
Can breast augmentation be done with a very small implant size?
Yes. Implant size and incision placement are chosen together with the surgeon based on existing tissue and the result someone wants — a subtle, small change is as achievable as a larger one.
Sources
What the article says about the celebrity is based only on these public statements.
- Express.ba, 14 November 2018
Medical background and further reading
General information about the procedure from health authorities and medical societies. It is not advice for any individual patient.
- PubMed / NCBI — Recognizing and Managing Breast Implant Complications: A Review (Int J Womens Health, 2025)
- PubMed / NCBI — Outcomes in primary breast augmentation: 1539 consecutive cases (Plast Reconstr Surg, 2015)
- American Society of Plastic Surgeons — Breast Augmentation
- U.S. Food and Drug Administration — Breast Implants
How we prepare and review medical content · Medical disclaimer
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Message a coordinator on Telegram: we reply right in the chat, and you can send photos and questions there too.
- The first consultation is free, online consultations are available
- The doctor names the cost after the assessment, and it is fixed in the contract
- A personal coordinator guides you from the first message to recovery
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